Marketing and Economy Unit
| Functional Unit: MARKETING AND ECONOMY
Name: Francisco José Torres Ruiz |
Lines of research
- Ad hoc market research and assessment
- Analysing consumers’ behaviour in Spain and international markets, not only in home channels but also in the HORECA channel
- Marketing plans
- Design of corporate positioning
- Study of trademarks, containers and labelling (surveys, experiments and qualitative research)
- Agrarian cooperativism/ olive-oil cooperativism
- Registration, protection of trademarks and distinctive signs of quality
Services
Studies about olive oils commercialization, research and assessment of markets
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