Marketing and Economy Unit

MARKETING

Functional Unit: MARKETING AND ECONOMY  

NameFrancisco José Torres Ruiz
Post: Permanent member

_FJC9452aceite-de-oliva _FJC9503

Lines of research
  • Ad hoc market research and assessment
  • Analysing consumers’ behaviour in Spain and international markets, not only in home channels but also in the HORECA channel
  • Marketing plans
  • Design of corporate positioning
  • Study of trademarks, containers and labelling (surveys, experiments and qualitative research)
  • Agrarian cooperativism/ olive-oil cooperativism
  • Registration, protection of trademarks and distinctive signs of quality
Services 
Studies about olive oils commercialization, research and assessment of markets
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